By Mike Szymanski In an effort to set themselves off from similar “gifting suites” during the Academy Awards hype, a few of the companies putting on these giveaways to the stars now call themselves “branding events.” Nevertheless, in this world of celebrity hype and Hollywood, there still remains a hierarchy, even among these give-away events. Gifting suites started in the early 1990s as a way … Continue reading Oscar ‘Branding Events’ Compete to Offer Bags of Goodies to the Stars